Friday 28 June 2019

6 Restaurant Dine-In Trends

With the improvement in restaurant marketing strategies, the customers’ restaurant dine-in experience is also experiencing a drastic change. Nowadays, restaurants focus on personalizing the  diners experience to improve their marketability and goodwill in the restauranting business.

Irrespective of the size of the restaurant setting and the year of its establishment, restaurants are experimenting with innovative styles and  techniques to garner customer interest and retention.
It is indeed a great way of personalizing the customer’s dine in experience and make them coming back for more!

Below we have curated a list of innovative ways that the restaurants these days are using to entwine personalization with profitability.

Color your pizza toppings: Various restaurants these days allow you to use MS Paint and color the toppings that you want on your pizza. Then, they use the image created as a reference to serve similar looking pizza to you. This is a great technique of personalizing a customer’s dine in experience. Plus the kids love it too! Which is an added advantage. Customers enjoy the fact that they created their own pizza masterpiece and cherish gulping it.

Play the beat: Customers love it when their favourite tunes are playing in their favourite restaurant. The choice of music plays a major role in determining the vibe of the setting. Customers dine out for fun and relaxation, and music plays a great deal in deciding that. Restaurants nowadays play the most popular and engaging tunes that attract the young vibe.

Build your own burger
: This is called the “artisan trend”. Many restaurants are following this trend and letting the customers build their own burgers. The customers are given a list of the ingredients and different varieties of bread from which they can choose from and create their own personalized treats. It has proved to be a successful trick by far.

Get craft beers: Who doesn’t love beers? What if you get them in an array of different flavors? Yes, it is true! Restaurants are now serving flavored beers to the customers. Be it mango, lychee, watermelon, or green apple, enjoy your chilled beer in combination with the flavor of your favourite fruit.

Menu personalization
: Many customers are cost conscious and spend strictly according to their budget. For such customers, restaurants create a personalized menu in which you can order certain items and enjoy the dine-in experience. It is generally in the form of combo meals. Restaurants might also add a little gift to attract the attention of the customers.

Dine-in trends keep changing with time. It is all about making the customers’ dine-in experience more memorable while maintaining the profitability and marketability of the restaurant.

Tuesday 18 June 2019

Interesting facts about franchise

Have you ever thought of becoming an entrepreneur? If yes, then starting a franchise is an ideal solution for you. According to Jim LaGanke, President of Stewart’s All American, there are numerous opportunities available when it comes to buying a franchise. From retail to restaurants, there are tons of franchise options available for aspiring entrepreneurs like you. In fact, today, franchises are everywhere.

If buying a franchise is on your mind, here are a few interesting facts about franchise you should know.

Read below some of the interesting facts about franchise given by Jim LaGanke.

 As per the International Franchise Association - IFA, there are nearly 825,000 franchise businesses in 300 different industries. As a result, this creates nearly 18 million jobs and generate over $2.1 trillion to the United States economy. Franchising plays a great role in the growth of economy, says Jim LaGanke. The franchise model works in a multitude group of industries, such as food service, health care, education, personal grooming, car care, education, and many more.
When it comes to franchising, it is a highly regulated industry. Whether as a franchise prospect and franchisee, your rights are highly protected. However, this protection varies from one state to another.
There are nearly 3,000 franchisers operating in the United States today.
As per the U.S. Census Bureau, franchising accounted for 10.5% of businesses that employs nearly 300 industries.
According to the studies by IFA, nearly 4% of all small businesses in the United States are franchises. And the franchise industry accounts for nearly 50% of all retail sales in the USA.
The average duration of a franchise contract is 10 years.
A new franchise contract is signed every 8 minutes of each business day in the United States.
The initial franchise investment is approximately $250,000- excluding real estate.
A regulated business opportunity is different from a business format franchise. A franchise is a type of business opportunity, but not all business opportunities are franchises. Franchises offer the licensing of trademark rights, ongoing support and training, help with marketing, and other kinds of assistance, while a business opportunity is a one-time transaction in which you’ll buy products or services that help you start a business.
If you’re planning to open a franchise, it is important to know that franchise is a local business. And to run a business successfully, you need to know local marketing strategies. Although you are required to work within your franchisor’s guidelines, you can also use some of the local marketing activities to reach your local customers.

Tuesday 4 June 2019

Stewart's: Slow Down & Enjoy The Little Things

Stewart’s All American restaurants have a reputation for giving its customers that “Classic All American Experience” that comes with being your favorite place to take a load off since 1924. Chances are, you’ve probably heard about us or seen some of our beverages at your local grocery store. But we’re not just known for our world famous root beer! Our world class breakfasts, mouthwatering burgers, crispy fries, and tantalizing desserts are all made with real ingredients. We aim to give our customers wholesome and hearty food, with that “Classic All American Experience” they’ll only find at Stewart’s All American restaurants.

In these stressful times, with the world moving so rapidly, we sometimes miss out on the little things in life. Things like a nice sit down dinner with our family, lunch with a friend, or a wholesome breakfast to start your day off right. That’s what the Stewart’s All American experience is all about. Giving yourself a chance to sit down and enjoy the little things.
Why It’s Important To Slow Down…Listen, we understand how important it is to work hard and meet certain deadlines. But there are other times throughout our days, where we should probably focus more on building relationships with the people around us. Ordering meals through an app or online is fine every now and then, but maybe sitting down and enjoying a meal is what we’re missing more of these days? Dr. Stephanie Brown wrote a piece for the New York Times where she explained a bit about our modern day issues with interpersonal relationships. Here is a part of what she said:

“Instead of enhancing close bonds, technology has facilitated avoidance of direct person-to-person contact, which takes too much time. We maintain the illusion that we’re connected more closely than ever by the number of Facebook “likes” we accumulate. But it’s all fast, now, this instant. Everything is impulse. Our sense of connection exists in the action, not an accumulated, deepening experience.”
Remember…
Stewart’s All American has been around since 1924. That means we’ve probably served your parents, grandparents, and even great grandparents for well over 90 years. Just imagine how many birthdays, graduations, pre or post prom gatherings, and date nights we’ve been apart of! If there’s one thing we know how to do well outside of our amazing food, it’s how to help you slow down, and enjoy “the little things.” Those special moments and memories are the kind that only come with a Classic All American Experience you’ll want to keep coming back to.

We hope to see you at one of our Stewart’s locations soon. Don’t worry about bringing anything but yourself and a friend, or loved one or two. We’ll have our famous root beer, world class breakfasts, mouthwatering burgers, crispy fries, and tantalizing desserts here waiting for you.