Irrespective of the size of the restaurant setting and the year of its establishment, restaurants are experimenting with innovative styles and techniques to garner customer interest and retention.
It is indeed a great way of personalizing the customer’s dine in experience and make them coming back for more!
Below we have curated a list of innovative ways that the restaurants these days are using to entwine personalization with profitability.
Color your pizza toppings: Various restaurants these days allow you to use MS Paint and color the toppings that you want on your pizza. Then, they use the image created as a reference to serve similar looking pizza to you. This is a great technique of personalizing a customer’s dine in experience. Plus the kids love it too! Which is an added advantage. Customers enjoy the fact that they created their own pizza masterpiece and cherish gulping it.
Play the beat: Customers love it when their favourite tunes are playing in their favourite restaurant. The choice of music plays a major role in determining the vibe of the setting. Customers dine out for fun and relaxation, and music plays a great deal in deciding that. Restaurants nowadays play the most popular and engaging tunes that attract the young vibe.
Build your own burger: This is called the “artisan trend”. Many restaurants are following this trend and letting the customers build their own burgers. The customers are given a list of the ingredients and different varieties of bread from which they can choose from and create their own personalized treats. It has proved to be a successful trick by far.
Get craft beers: Who doesn’t love beers? What if you get them in an array of different flavors? Yes, it is true! Restaurants are now serving flavored beers to the customers. Be it mango, lychee, watermelon, or green apple, enjoy your chilled beer in combination with the flavor of your favourite fruit.
Menu personalization: Many customers are cost conscious and spend strictly according to their budget. For such customers, restaurants create a personalized menu in which you can order certain items and enjoy the dine-in experience. It is generally in the form of combo meals. Restaurants might also add a little gift to attract the attention of the customers.
Dine-in trends keep changing with time. It is all about making the customers’ dine-in experience more memorable while maintaining the profitability and marketability of the restaurant.
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